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E-Pharmacies Boost Saudi Pharmaceutical Market Expansion

According to the latest market research study published by P&S Intelligence, the Saudi Arabian pharmaceuticals market is poised for significant growth, with projections estimating its value to reach USD 21.8 billion in 2024 and further expand at a compound annual growth rate (CAGR) of 4.5%, culminating in USD 28.3 billion by 2030. This upward trajectory is largely driven by the nation's expanding population and escalating healthcare concerns. In response, the government has been proactive in enhancing and broadening healthcare infrastructure and accessibility, thereby fueling the rapid advancement of the pharmaceutical sector.​

A notable contributor to this growth is the increasing prevalence of chronic diseases, such as respiratory disorders and diabetes, primarily attributed to lifestyle changes. For instance, the International Diabetes Federation reported that in 2021, approximately 4,272,100 out of 24,194,300 adults in Saudi Arabia were living with diabetes. These chronic conditions necessitate ongoing medication for effective treatment and management, thereby amplifying the demand for pharmaceutical products.


Key Insights

Product Type Analysis

  • Prescription Drugs:
    • In 2024, prescription drugs are anticipated to constitute 60% of the market share. This dominance is propelled by the rising incidence of chronic diseases, including ischemic heart disease, obesity, and hypertension, which require long-term medication regimens. Additionally, the presence of multinational pharmaceutical companies supplying branded medications through wholesale partners bolsters this segment.
  • Over-the-Counter (OTC) Drugs:
    • While prescription drugs lead in market share, OTC drugs are experiencing faster growth. This surge is linked to the availability of medications for general conditions, such as common colds and headaches, which consumers can purchase without a doctor's prescription.

Distribution Channel Analysis

  • Retail Pharmacies:
    • Retail pharmacies are projected to hold a 45% market share in 2024. Their adoption of modern retail practices, such as efficient inventory management, organized store layouts, and enhanced customer service, makes them increasingly appealing to consumers. Moreover, these pharmacies offer the convenience of medication refills without necessitating hospital visits.

Indication Analysis

  • Cardiovascular Diseases (CVDs):
    • CVDs are expected to account for the highest market revenue. A study indicates an overall CVD prevalence of 1.6% across all provinces in Saudi Arabia, with higher rates among males (1.9%) compared to females (1.4%). Furthermore, the National Library of Medicine identifies CVDs as a leading cause of mortality in the country, responsible for approximately 45.7% of deaths. The chronic nature of many CVDs necessitates long-term treatment and careful management, thereby driving demand for related medications.
  • Diabetes:
    • Diabetes is identified as the fastest-growing category within the pharmaceuticals market. The substantial number of adults living with diabetes underscores the escalating demand for effective diabetic treatments and management solutions.

Regional Analysis

  • Al-Riyadh:
    • Al-Riyadh is leading the market with a 35% share in 2024. This prominence is attributed to its status as a central hub for major pharmaceutical companies and hospitals. The province's sophisticated logistics and cold-chain infrastructure further enhance its attractiveness for pharmaceutical distribution.
  • Eastern Region:
    • The Eastern Region is projected to experience a CAGR of 4.8% during the forecast period. This growth is driven by enhancements in healthcare infrastructure and a burgeoning population, both of which contribute to increased demand for pharmaceutical products.

Technological Advancements

E-Pharmacies:

A significant trend in the Saudi Arabian pharmaceuticals market is the growing utilization of e-pharmacies. In 2022, approximately 92% of the population owned smartphones, facilitating easy access to online medicine ordering platforms. E-pharmacies offer benefits such as convenient access, home deliveries, prescription management solutions, product information, and counseling services, thereby enhancing the consumer experience. Government support for e-commerce and digitalization further propels the growth of e-pharmacies.

Competitive Landscape

The Saudi Arabian pharmaceuticals market is characterized by high competitiveness, with several major players, including Tabuk Pharmaceuticals and Al Tadawi Healthcare, actively participating. Government initiatives promoting local companies, along with insurance and healthcare reforms, have led to an increase in the number of operating players. Intense competition among pharmaceutical companies in pricing strategies, supply chain management, and promotional campaigns further intensifies the market dynamics.

In summary, the Saudi Arabian pharmaceuticals market is on a robust growth trajectory, driven by factors such as an increasing prevalence of chronic diseases, technological advancements like e-pharmacies, and strategic government initiatives aimed at enhancing healthcare infrastructure and accessibility. The market's segmentation across product types, distribution channels, indications, and regions offers diverse opportunities for stakeholders to capitalize on emerging trends and address evolving healthcare needs.

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