Cinnamaldehyde is basically an organic compound, which provides the smell and taste of cinnamon spice. It is an essential oil, which is commonly found in the bark of cinnamon trees. These trees contain nearly 98% of the chemical. Cinnamaldehyde is majorly used as an odor and flavor agent in the homecare and personal care industries. It is also utilized as a fungicide which exhibits anti-microbial activity that can prevent around 50% of the bacterial growth in oral cavities. It is also used as a corrosion inhibitor for various ferrous alloys in corrosive fluids and steel.
The soaring population of geriatric people is one of the major factors fueling the requirement for cinnamaldehyde across the world. According to the 2020 World Population Ageing report published by the United Nations Department of Economic and Social Affairs (UNDESA), the population of people aged 65 years or above will rise from 727 million in 2020 to more than 1.5 billion by 2050. With rising age, health issues such as tooth decay and bad breath become highly prevalent.
As cinnamaldehyde boasts antibacterial and antifungal properties, it assists in fighting these health conditions, as a result of which, its demand is growing rapidly, due to the mushrooming population of geriatric people. Apart from this factor, the increasing disposable income of people, especially in developing countries, is also positively impacting the demand for cinnamaldehyde, which is, in turn, supporting the growth of the cinnamaldehyde market. In these countries, people used to spend only on basic necessities such as housing and food earlier, but with growing income levels, their expenditure on various discretionary products has increased massively.
North America accounted for the second-largest share in the cinnamaldehyde market in 2016 due to the presence of stable and mature personal care and homecare markets. Other factors, such as the increasing consumption of premium perfumes and packaged foods among the high-income groups, also facilitates the market growth in the region. Moreover, the vast population of the elderly and rising awareness about personal grooming among the youth drive the demand for personal care products and medicines, which use this chemical for various purposes.
Thus, the antibacterial and antifungal properties of cinnamaldehyde have resulted in its increasing usage in the agricultural domain. Moreover, its usage as a flavoring agent and food additive will surge in the coming years due to the accelerating demand for packaged food products, globally.
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