In today’s world, physical appearance matters more than inner beauty, with people judging others by their overall appearance. Females are more concerned about their beauty than males. As a result, most females spend a lot of money and time on cosmetic products and surgeries. With the development of technology, plenty of beauty devices have been launched that offer effective cosmetic solutions for both men and women. These devices can help deal with a variety of skin issues, such as acne, stretch marks, and photoaging.
When it is about beauty treatments, most people seek out a salon. However, with an increasing number of people becoming aware of their appearance, companies have begun launching beauty devices that can be used easily at home, without the need for much technical knowledge. For instance, Perso, a home-use beauty device by L'Oréal S.A., uses AI to analyze the condition of the skin in real time and offer customized moisturizer, under-eye cream, and serum formulae. As a result of the launch of such easy-to-use products, the global beauty devices market is expected to reach USD 311,095.1 million by 2030.
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Beauty Device Companies Leveraging Rising Dermatological Disease Incidence
Excessive exposure to pollutants and ultraviolet (UV) radiation causes sunburns, impaired skin flexibility, and hair loss, which lead to skin illnesses, such as photoaging, acne, dyspigmentation, psoriasis, hyperpigmentation, freckles, deep wrinkles, melasma, and atopic dermatitis. Moreover, alcohol use, pollution, and cigarette smoking contribute to the occurrence of such skin problems. In fact, acne affects up to 9.4% of the world’s population and 50 million in the U.S. alone every year. Beauty devices are increasingly being used to treat them, which has sprung the manufacturers of these products, who are now marketing them more aggressively than ever, especially on social media and other digital channels.
Importance of Beauty Devices in Modern Life
Cosmetics have been used for hundreds of years. Ancient Egyptians, for example, applied heavy eyeliner, while Europeans applied blush and foundation to achieve a smooth and pore-free look. With time, technology has become smarter; as a result, many devices have been launched that provide everlasting beauty.
• Increase Self-Assurance
Using cosmetic products and making the effort to look attractive are considered relaxing. Many individuals consider it to be a crucial part of self-care. Beauty products are used by females and even males all over the world because they influence their beauty.
• Keep Skin Healthy and Glowing
The skin is exposed to various external forces and requires care to maintain its sheen and health. A regular skincare regimen and the use of the correct beauty devices may aid in the prevention of acne, the reduction of wrinkles, and maintenance of the overall health of the skin. Polishing the skin removes pollutants and also opens the pores.
• Offer a Younger Appearance
Skin cells also age as people get older, resulting in flatness and an absence of radiance. The body ultimately replaces the dead skin cells with new ones, a process that can be stimulated by certain energy-based aesthetic devices. As a result, utilizing the appropriate cosmetic products can help reverse skin aging.
How Social Media Is Playing an Important Role?
These days, people are deeply influenced on their appearance by social media platforms. Instagram, a popular social media platform for beauty brands has improved its in-app shopping features, allowing businesses to promote and sell their items online. Moreover, Instagram allows firms to find clients, communicate with them, and advertise all the products in one place, thus making purchases easy. Virtual try-on is made easier with augmented reality elements, while in-app reminders allow businesses to send messages to customers. Similarly, Facebook, YouTube, Pinterest, and many other social media websites have become popular marketing tools for beauty device companies.
Growing Awareness Related To Beauty Devices
Awareness about the safety and benefits of energy-based beauty devices, particularly laser-based devices, has made people more inclined toward these products. Wrinkles, skin laxity, and fine lines can all be reduced using laser-based skin tightening procedures. When compared to traditional, surgical beauty procedures, energy-based aesthetic devices provide a lot less skin invasion, fewer side-effects, less discomfort, and quick recovery. Furthermore, these technologies are painless, economical, and give quick results.
Hence, the demand for beauty devices will rise due to the technological advancements in and increasing awareness about these products.
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